Here you will find an overview of all services used on our public website, our portals with login, and in the HORSCH Shop.
| WWW | Shop | Telematics | HORSCH Portal | TerraHORSCH | |
| Technically essential | X | X | X | X | X |
| Bing Maps | X | ||||
| Marketing | X | X | X | X | |
| Statistics | X | X | X | X | X |
| External Media | X | X | X |
These cookies are needed for a smooth operation of our website.
|
Name |
Purpose |
Lifetime |
Type |
Provider |
|---|---|---|---|---|
|
CookieConsent |
Saves your consent to using cookies. |
1 year |
HTML |
Website |
|
PHPSessID |
Retains user states on all page requests |
3 months |
HTTP |
php |
|
fe_typo_user |
This cookie is set by TYPO3 to uniquely identify a user. It offers the user better user guidance. |
1 session |
HTTP |
TYPO3 |
|
be_typo_user |
be_typo_user Is used to identify a backend session when a backend user logs into the TYPO3 backend or frontend. |
1 session |
HTTP |
TYPO3 |
|
mtm_cookie_consent |
Saves your consent to use matomo tracking. |
1 session |
HTTP |
TYPO3 |
|
mtm_consent_removed |
Saves your opt-out from tracking with Matomo. |
1 month |
HTTP |
Matomo |
Marketing cookies are used to track visitors on websites. They have the purpose of showing ads that are relevant and engaging for the user and therefore more valuable for publishers and third-party advertisers.
Facebook, Google, Twitter, Youtube
|
Name |
Purpose |
Lifetime |
Type |
Provider |
|
personalization_id |
Marketing Used to determine the number of visitors who access our website via Twitter advertising content and can be used for targeted advertising. |
14 months |
HTTP |
Google Tag Manager / Twitter |
|
ANID |
Marketing Used to play out advertisements. |
14 months |
|
|
|
_fbc |
Marketing / Tracking Used by Facebook to deliver a range of advertising products, such as real-time bidding from third parties. |
3 months |
Google Tag Manager / Facebook |
|
|
datr |
Marketing / Tracking Used to identify the web browser that connects to Facebook, irrespective of the logged-in user. This cookie plays a key role in Facebook’s security and integrity functions. |
14 months |
Google Tag Manager / Facebook |
|
|
fr |
Marketing / Tracking Provides information to Facebook for linking the functionality of the social plugin. It sends information to Facebook irrespective of whether you have a Facebook account or are logged in to the social network. |
3 months |
HTML |
Google Tag Manager / Facebook |
|
sb |
Marketing / Tracking Provides information to Facebook for linking the functionality of the social plugin. It sends information to Facebook irrespective of whether you have a Facebook account or are logged in to the social network. |
3 months |
HTML |
Google Tag Manager / Facebook |
|
_fbp |
Marketing / Tracking Used by Facebook to display a range of advertising products, such as real-time bids from third-party advertisers. |
7 days |
Pixel |
Google Tag Manager / Facebook |
|
_gcl_au |
Marketing / Tracking Used by Google AdSense to learn about the effectiveness of advertising on websites that use their services. |
1 day |
HTML |
Google Tag Manager / Google Ad |
|
RUL |
Marketing / Tracking Used by DoubleClick to determine whether website ads are displayed correctly. |
1 year |
Google DoubleClick |
|
|
IDE |
Marketing / Tracking Contains a randomly generated user ID. Google uses this ID to identify users across different web sites and domains and display personalised advertising. |
1 year |
Google DoubleClick |
|
|
__adroll_fpc |
Marketing / Tracking Used to identify visitors on repeat visits and across different devices. Allows the website to present relevant ads to the visitor. |
1 session |
HTTP |
Adroll |
|
NID |
Marketing / Tracking Google’s cookies store information about user settings and information for Google services. |
6 months |
Google Ads Optimazation |
|
|
__Secure-3PAPISID |
Marketing / Functional Used for targeting to create a profile of the interests of website visitors and to display relevant, personalised Google advertising. |
14 months |
|
|
|
__Secure-3PSID |
Marketing / Functional Used by Google for targeting to create a profile of the interests of website visitors and to display relevant, personalised Google advertising. |
14 months |
|
|
|
__Secure-3PSIDCC |
Marketing / Functional Used by YouTube / Google for targeting to create a profile of the interests of website visitors and to display relevant, personalised Google advertising. |
1 year |
YouTube / Google |
|
|
CONSENT |
Marketing / Functional Save CONSENT cookie settings. |
14 months |
Google / YouTube |
|
|
_ar_v4 |
Optimises ad delivery based on the combination of the user’s online behaviour and bids from advertisers to display user ads. |
1 year |
HTTP |
Google DoubleClick |
Statistic cookies help us understand how you interact with our websites. We collect and report information anonymously. Entries in the session storage are processed by us along with your data when submitting forms.
Hotjar, Matomo, Google Analytics
|
Name |
Purpose |
Lifetime |
Type |
Provider |
|
_ga |
Statistics Used to distinguish unique users by assigning a randomly generated number as a client identifier. |
14 months |
HTML |
Google Analytics |
|
_ga_XXXXXXXXXX |
Statistics Contains a unique identifier used by Google Analytics 4 to determine whether two different hits across browsing sessions belong to the same user. |
14 months |
HTML |
Google Analytics |
|
_gid |
Statistics Provides functionality for counting and tracking page views. |
1 day |
HTML |
Google Analytics |
|
1P_JAR |
Statistics Used by Google to display personalised advertising on Google websites based on current search queries and previous interactions. |
1 month |
|
|
|
_hjAbsoluteSessionInProgress |
Statistics Used to detect the first page-view session of a user. It has a true/false value. |
30 minutes |
Hotjar |
|
|
_hjFirstSeen |
Statistics This cookie is set to identify a new user’s first session. It has a true/false value that specifies whether Hotjar has seen this user for the first time. It is used by recording filters to identify new user sessions. |
1 session |
Hotjar |
|
|
_hjTLDTest |
Statistics When the Hotjar script is executed, we try to determine the most generic cookie path to use in place of the hostname of the device hosting the page. This is done to allow cookies to be shared across subdomains (if applicable). To determine the most generic path, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. |
1 session |
Hotjar |
|
|
_hjid |
Statistics Hotjar cookie that is set the first time a customer lands on a page running the Hotjar script. It is used to persist the Hotjar user ID, which is unique for this page, in the browser. This ensures that the behaviour on subsequent visits to the same page is assigned to the same user ID. |
365 days |
Hotjar |
|
|
_hjIncludedInPageviewSample |
Statistics This cookie is set to tell Hotjar whether this user is included in the data sample defined by the site’s page-view limit. |
30 minutes |
Hotjar |
|
|
_hjIncludedInSessionSample |
Statistics This cookie is set to tell Hotjar whether this user is included in the data sample defined by the website’s daily session limit. |
30 minutes |
Hotjar |
|
|
_pk_id |
Statistics Saves a few user details such as the unique user ID. |
13 months |
Matomo |
|
|
_pk_ses |
Statistics Temporary cookie that temporarily stores data about a visit. |
90 minutes |
Matomo |
|
|
utmStorage |
Statistics Used for the analysis of campaigns, is deleted as soon as the respective tab is closed. Is transmitted when forms are submitted and stored on the web server for up to 24 months for statistical purposes. |
1 session |
HORSCH |
Content from video and social media platforms is blocked by default. Consent to external media here to view all external media without further manual approval.
Google Maps, Vimeo, Youtube
