Philipp HorschManaging director
Year in and year out electronic and software offer new functions in and around a machine. In our sector we are only at the beginning of intelligently linking functions, machines and services. In the future, HORSCH wants to use the resulting possibilities for the optimisation of work processes and communication for its customers. This is the reason why we have increased our systems engineering team who focus on the automation and connectivity of our machines. We attach utmost importance to the reliability of components and functions. It is our objective to continuously improve the ease of use and the productivity of HORSCH machines by means of electronics, software and telemetric data links while at the same time more and more reducing electronicrelated breakdowns. To guarantee a smooth electronic coupling of our machines with tractors and farm management software, we and a lot of other manufacturers of agricultural machinery work together in the AEF on a practice-oriented standardisation of ISOBUS and data interfaces. Below we will show you some current and future functions and products from our electronic development team for the sectors seed drills, plant protection and telemetry.