HORSCH again achieves record growth
With 356 million Euros, the HORSCH Maschinen GmbH in 2017 achieved the highest turnover in the company’s history. The reasons for this growth by 19% compared to 2016 (300 million Euros) are multiple. In all product sectors, HORSCH consequently continues to put the customer in the focus of its attention and of its actions.
This is true for all sectors from tillage over seed drills, plant protection sprayers to harvest logistics by including more and more innovations in the machines. There are more technical options to adapt the machines to the individual requirements and at the Agritechnica show HORSCH presented numerous innovations. All this together with a perfect service and top sales partners results in the fact that customers all over the world get exactly the machine that meets their individual requirements – for example with regard to soil, country, climate or working width.
Thus, HORSCH figures among the fastest and most successfully growing brands in the agricultural engineering sector. The export rate has increased and amounts to 80% and the turnover in Germany (10% share) has risen, too. The Eastern European countries contribute 53% to the turnover with an outstanding sales success in the Ukraine. The Western European countries’ share is 20 % and another 7% are accounted for by the remaining worldwide activities. The latter are also increasing considerably which is due to for example a rising demand in China or the own production and the sales launch in Brazil, after HORSCH has already gathered experiences and has been quite successful in North America and Canada.
The number of employees is increasing to currently 1,600 people worldwide. The incoming orders for 2018 are on a high solid level. This is why HORSCH plans with a continuously increasing turnover.
To meet the rising demands in all product sectors, HORSCH is investing enormously in all German sites.
A completely new hall will be finished soon at the production site in Ronneburg and at the plant protection site in Landau production will almost be doubled until autumn. In Russia, the new production hall of HORSCH Rus has just been inaugurated and in 2018 the Ukrainian site will be expanded. In Brazil, too, further production capacities will be established.
To develop the US market even further in the sectors trainings and agronomic tests, HORSCH invested in a demonstration farm in Downs, Illinois, in the middle of the corn belt to present state-of-the-art farming concepts for the US to the farmers. The first Practical Field Days for the US already took place. For the international Practical Field Days in Germany HORSCH is expecting several thousand interested farmers at the company headquarters in Schwandorf between mid-May and the beginning of July that will attend the events together with their dealers.
By now, due to its innovative technology, for a lot of customers HORSCH has become much more than a mere supplier of agricultural machinery. Farmers all over the world again and again are criticised by the public with regard to the way they do their job. Due to solutions like apps, tracking or the crop singulation SingularSystem (awarded with the Golden DLG Test Seal for working quality) HORSCH more and more also becomes a supplier of solutions for the modern and sustainable production of healthy food.