The HORSCH InnoFalcon – more than just an advert
Innovative, new and unique – that is the new HORSCH InnoFalcon marketing campaign!
fter an intensive selection process HORSCH Maschinen GmbH opted for a bold, but also unique and innovative version. With the InnoFalcon motif innovative power, precision and orientation towards the future becomes evident without any explanation. Our falcon clearly is inspired by the world-famous characters. But there is not only a visual, but also an ideational inspiration. The way technology transforms/changes agriculture does, too. In the past 25 years it has changed – also influenced by HORSCH – into an innovation sector and this process still goes on – and this is what the new marketing campaign stands for. Innovation, farming with passion, being a trend-setter for future farming, that is what the InnoFalcon represents – the further development of the agricultural sector for the future.
After an enthusiastic process in Germany and the consultation of our export markets the design has now been introduced world-wide. The kick-off was in the middle of this year in the German agricultural monthlies. For the future, however, we are going to use the InnoFalcon for much more than just for adverts. HORSCH will also surprise you online and in other media. On the occasion of the big shows SIMA and Agritechnica next year we will present further highlights – simply “Farming with Passion“ in all areas.