HORSCH wins 5 awards for the FarmingHeroes campaign
For its current advertising and brand campaign #FarmingHeroes the HORSCH Maschinen GmbH was awarded 5 important national and international prizes.
This shows that it was the right decision to put the focus on the customer – not only with regard to products and farming solution but also with the Farming Heroes. And for HORSCH all farmers all over the world are Farming Heroes. For the production of healthy food and the associated social responsibility deserves credit.
This was the opinion of the top-class juries, too. One of the most important national awards is the German Award for Online Communication DPOK. HORSCH won three prizes in the categories mechanical engineering, B2B and film. A Gold Award was awarded to HORSCH at the important World Media Festival where HORSCH competed with companies and campaigns from all over the world – from the United States, Europe and Asia. HORSCH got another Golden Award for outstanding ideas in the sector advertising, digital and events at the festival of Montreux.
Currently, more than 500,000 people – all languages taken into account – watched the Farming Hero film on YouTube and Facebook. „We managed to honour our customers as heroes and to show society what farmers achieve every day. And all this with fascinating images that play with the topics innovation, passion, nature and responsibility from generation to generation“, Cornelia Horsch, the management responsible for the sectors marketing, service, sales and HR, says.